Digital Acquisition Director

We are seeking a Digital Acquisition Director to grow Euroleague Basketball’s fan base across our 200M+ global audience by bringing new fans to our digital platforms and converting them into our products and entry points. This leader owns the top of the digital funnel — paid acquisition first and foremost — and is fully accountable for three outcomes:

• Scaling efficient paid acquisition across all channels and markets.
• Converting acquired traffic into Euroleague Basketball’s key entry points — streaming, fantasy, merchandise and other products — at an efficient, sustainable cost.
• Maximising the return on every euro of acquisition spend through disciplined CAC/LTV management and continuous testing.

The role owns the demand engine that fills the funnel and hands a steady, growing flow of converted fans to its peer in CRM & Loyalty, who owns engagement, membership and monetisation from that point onward. It operates as the acquisition-side counterpart to Product, Data, Content and Commercial.

• Own the digital acquisition strategy across all paid channels and markets, defining how Euroleague Basketball grows efficiently, and setting the acquisition targets, channel mix and budget that deliver it.
• Lead paid acquisition strategy and execution across performance channels (paid social, search, display, video, app install, programmatic, influencers, affiliates), defining channel mix, budget allocation, CAC targets, and the attribution model.
• Drive conversion into our products and entry points: turn acquired traffic into streaming sign-ups, fantasy registrations, merchandise purchases and other products — designing and optimising landing pages, registration and checkout flows in partnership with Product to maximise conversion rate and minimise drop-off.
• Manage the external acquisition agency: brief, set targets, challenge and hold accountable the agency that runs day-to-day operations, and govern the in-house versus agency operating model.
• Run acquisition across all markets (FR, IT, ES, DE, UK, US, GR, RS, TR, LT, IL, MEA and others), tiering markets by priority and tailoring channel mix, creative and budget to local language, competition and maturity.
• Maximise acquisition efficiency through rigorous CAC and LTV management, budget allocation, and attribution in a post-cookie world, grounded in GA4 and first-party data.
• Build a test-and-learn acquisition culture through structured A/B and multivariate testing across creative, channels, audiences and landing pages, with rapid learning loops.
• Partner closely with Product, Digital Analytics, Martech, Data, and CRM & Loyalty: rely on the Product directors for the entry-point surfaces and journeys, on Martech for campaign tooling, on Tech, Data & BI for tracking, attribution, audiences and measurement, and ensure a clean hand-off of converted fans to CRM & Loyalty — all operating on a single, shared first-party data layer.
• Build and lead a lean acquisition team, likely one junior specialist plus the external agency footprint; set the operating rhythm, hiring plan and ways of working as the function scales.
• Develop organic and SEO-driven acquisition as a complementary channel where it adds value (nice-to-have), working with the Content team without diverting focus from paid performance.
• Ensure all acquisition practices comply with GDPR, ePrivacy, consent management, advertising standards and platform policies across markets.

• 6–8+ years of experience in digital and performance marketing, with deep, demonstrable ownership of paid acquisition at meaningful budget scale.
• Background in B2C, with D2C strongly preferred (subscription, OTT/streaming, media, marketplaces, gaming); exposure to sports, entertainment or other high-engagement environments is a strong plus.
• Deep performance marketing expertise: channel strategy, bidding, creative testing, attribution (incrementality and post-cookie measurement, not only last-click), CAC/LTV management, and agency oversight.
• Conversion-rate optimisation and funnel ownership: landing pages, registration, sign-up and checkout flows across multiple products and entry points, and the analytics to improve them.
• Multi-market, international campaign experience across multiple languages and markets — non-negotiable given the breadth of territories this role covers.
• Hands-on agency management: able to brief, set targets for, challenge and hold an external agency accountable rather than depend on it to set direction.
• Highly data-driven, fluent in CAC/LTV, ROAS, GA4, attribution and first-party data, and comfortable defining and reading funnel and cohort analyses.
• Strong experimentation discipline: A/B testing, holdouts and geo-tests, with the judgement to know when each is appropriate.
• A player-coach temperament: comfortable being hands-on in the tools with a small team, not only directing strategy.
• Strong cross-functional collaboration: able to work closely with Digital Analytics, Martech, Data, Content, Product and CRM & Loyalty behind shared conversion goals.
• SEO and organic-growth experience is a plus, but not essential for this role.
• Working knowledge of GDPR, consent management and digital advertising compliance across European markets.
• Fluent in English; proficiency in other European languages is a plus.
• Holder of EU nationality or valid work/residency permit for Spain.